the flowers of tomorrow are the seeds of today
Beth O’Reilly AIFD, TMF is an internationally known floral artist currently residing in Houston, Texas. She has spent the last 25 years of her career in the floral business with extensive experience in almost every aspect of the industry. She traveled abroad doing product development and design trends for a permanent botanical manufacturer in China. She also worked and owned a retail shop for many years. Recently, she managed a flower wholesale branch, heading up a new division, where she honed her skills on the logistics and procurement side.
Flowers have been integral in teaching her about life and the beauty of mother nature. With contract experience working on large events she has seen the wonders that can be created with flowers. Through her commitment to education, she has created a series of tutorial design videos and programs. Through this journey, one thing remains, she is humbled by being able to touch people’s lives with flowers. Flowers heal the soul and remind us of how fragile life is. There is no reminder more beautiful than the gift of flowers.
She is a Certified Texas Master Florist (TMF) and an accredited member of The American Institute of Floral Designers (AIFD), one of the most prestigious floral design organizations in the world.
She has served on industry organization boards such as South Central AIFD Past President and Wholesale Director for Houston Allied Flroists' Association. She has presented numerous hands on workshops and floral education seminars around the United States and Canada with a well-known reputation for excellence in design techniques and trends.
She has worked on many exciting large scale parties and events, handling everything from floral design concepts to logistics, procurement, staffing, lighting, complete event direction & coordination, and even a fireworks display!
She has a passion for the art of floristry and is committed to the highest quality and standards in the industry as well as the advancement of floral design around the world. She see’s flowers as the perfect metaphor for our own ephemeral human condition; prone to degradation, yet maintaining strength, sustenance and livelihood.
Awards & Accolades
Mayesh Design Star- 1st runner up 2012
AIFD Regional President-2010
Teleflora Unit Treasurer 2009
World Flower Council of Scholarship- 2008
AIFD & TMF credentials 2007
Texas Floral Endowment Scholarship 2007
Texas Designer of the Year 2006
BA- Fine Art, Sculpture 2003, Summa Cum Laude