A Passion For Flowers


Beth O’Reilly AIFD, TMF is an internationally known floral artist currently residing in Los Angeles, California.  She has spent the last 20 years of her career managing a retail wedding and event flower shop located in Downtown, Austin.  During that time she has been humbled by being able to touch people’s lives during some of the most important celebrations in life with her gift of exquisite floral design.   

 With a global sense of design and an eye on trends, Beth offers boundless knowledge in the field of fresh and permanent botanicals and design. 

 She is a Certified Texas Master florist and an accredited member of The American Institute of Floral Designers, one of the most prestigious design organizations in the world. 



She has served on industry organization boards such as Teleflora and AIFD.  She has presented numerous hands on workshops and floral education seminars around the United States and Canada with a well-known reputation for excellence in design techniques and trends.

She has worked on many exciting large scale parties and events, handling everything from floral design concepts to logistics, procurement, staffing, lighting, complete event direction & coordination, and even a fireworks display!

She has a passion for the art of floristry and is committed to the highest quality and standards in the industry as well as the advancement of floral design around the world.  She see’s flowers as the perfect metaphor for our own ephemeral human condition; prone to degradation, yet maintaining strength, sustenance and livelihood. 



Awards & Accolades

Mayesh Design Star- 1st runner up 2012

AIFD Regional President-2010

Teleflora Unit Treasurer 2009

World Flower Council of Scholarship- 2008

AIFD & TMF credentials 2007

Texas Floral Endowment Scholarship 2007

Texas Designer of the Year 2006

BA- Fine Art, Sculpture 2003, Summa Cum Laude 

If you take a flower in your hand and really look at it, it’s your world for a moment.
— Georgia O'keefe